Hoomans is for people who are unapologetically obsessed with their pets.
The kind who plan life around walk timings and talk in baby voices without shame.
We make premium merch that captures the chaos, love, and humour of pet parenthood. Thoughtfully designed pieces you’ll actually use, wear, and live in.
Everything we create is made with quality and intention, so your favourites last longer than trends.
And while we celebrate the pets on couches, we don’t forget the ones on streets.
A part of what we do supports animal welfare and street dogs.
Because loving your pet this much isn’t extra.
It’s just being hooman.
Brand
Hoomans is for people who don’t just have pets.
They identify as hoomans.
We’re building a community for pet parents who get it, the inside jokes, the routines, the quiet flex of choosing animals over most humans. Hoomans is witty, a little unhinged, highly relatable, and never cringe. No sappy quotes. No “woof woof” energy. Just sharp humour, strong opinions, and a shared love for pets and everything that comes with them.
If you know, you know.
Products
Our products are designed to feel like part of your personality, not just something you wear or carry.
From heavy, premium sweatshirts and t-shirts to caps and tumblers, every piece is made for everyday hooman life: walks, coffee runs, couch days, and pet hair included. We focus on quality fabrics, comfortable fits, and designs that hit instantly, often through doodles, embroidery, and bold graphics that feel rare, funny, and unmistakably Hoomans.
These aren’t trend pieces.
They’re identity pieces.
Hoomans began long before it became a brand.
For both of us, Varun and Namrata, love for animals wasn’t something we picked up later in life, it was always there. Since childhood. Before careers, before clarity, before knowing what we wanted to do with our lives. We each had our own journeys with animals, shaped by quiet moments, deep attachments, and a way of seeing pets as family, not accessories.
Varun carried the vision early on, a feeling that whatever he built in life had to mean something, had to give back to the part of him that always felt most alive around animals. When Namrata joined the vision, she came with questions, doubts, and healthy skepticism. But everything clicked at our very first pop-up. Watching people light up, laugh, relate, and feel seen in what we had created made it impossible to ignore. The connection was instant and honest.
Multiple products, events, conversations, and sales later, we’re here to build something simple and genuine, a community that feels easy, familiar, and real. For hoomans who get it.
